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Social Media Marketing Trends for 2021: Predictions From the Pros

by Vanessa Lau, SocialMedia Examiner

Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?


In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.



To further help Instagram categorize your account, you want to consistently post content that’s relevant to your niche. To illustrate, if you run an Instagram account for your dog training business, you’ll want to focus on posting content about dog training and avoid content that strays into an unrelated category. Other ways to help you show up in search within your category include following other similar accounts and adding a relevant keyword to your name in your bio (i.e., Alexa | Dog Trainer).


To compete with the rise in popularity of TikTok, Instagram launched Reels, a new form of video content delivered in 15–30 seconds to create quick, attention-grabbing moments in a creative and entertaining way. Instagram’s new UI update, which put IG Reels front and center, should hint to marketers that Instagram Reels will be here to stay in 2021.


If you don’t know where to start, my biggest tip is to leverage what’s already working. You don’t need to reinvent the wheel, you just need to build on what’s already working on another platform. Even if you aren’t a TikTok user, create a TikTok account and see what’s already going viral on TikTok. Take notes, figure out which sounds are most popular, and decide how to put your own spin on it. Then create that content on Instagram Reels.


We’ve found that 15-second content pieces outperform 30-second content pieces, as the Instagram Reel preview is limited to 15 seconds before people need to click See More. Stick to creating Instagram Reels content that is 15 seconds long so that the full video plays on Preview mode.

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